i felt it!
ian and i laughed at this commercial for years when we saw it years ago. in other words, we are still laughing at this commercial now. last night, in portland on fessenden st where the parties apparently happen out of nowhere on a thursday night, when not even some of the people who live there know what just happened, an event occurred that sent us cracking up, and no one would understand what was going on. anyway, someone at the beer pong table was getting really pumped and excited about a rebuttal. in getting pumped he said, "something magical has to happen here." shortly after that, something good for his side did indeed happen, and he proclaimed, "something magical is happening here! Did you feel it?!" When no one chimed in, he answered himself with, "i felt it" in the exact tone that janice says it above.
so yeah, the point is that it would be really impressive to see a movie in which the characters develop inside jokes throughout the movie, and those jokes come up again later in really funny situations. like the time that friends and i heard the exact same song in a driver's ed instruction video that we saw in a porno a couple years earlier.